Pantone have recently launched their new Pantone colours in celebration of their annual ‘Pantone Of The Year’ campaign. A softer take on colour for 2016, as for the first time in Pantone history, the blending of two shades – Rose Quartz and Serenity – have been chosen.
Pantone strive to select colours which positively represent trends, habits and mind-sets of the consumers of the current year. Pantone comment:
“As consumers seek mindfulness and well-being as an antidote to modern day stresses, welcoming colours that psychologically fulfil our yearning for reassurance and security are becoming more prominent. Joined together, Rose Quartz and Serenity demonstrate an inherent balance between a warmer embracing rose tone and the cooler tranquil blue, reflecting connection and wellness as well as a soothing sense of order and peace.
The prevalent combination of Rose Quartz and Serenity also challenges traditional perceptions of colour association. In many parts of the world we are experiencing a gender blur as it relates to fashion, which has in turn impacted colour trends throughout all other areas of design. This more unilateral approach to colour is coinciding with societal movements toward gender equality and fluidity, the consumer’s increased comfort with using colour as a form of expression, a generation that has less concern about being typecast or judged and an open exchange of digital information that has opened our eyes to different approaches to colour usage…”
We see Rose Quartz as a strong yet gentle tone that conveys compassion and a sense of composure. Serenity is weightless and airy, and emits the feeling of the blue sky on a Summer’s day, bringing emotions of relaxation to the forefront of our minds.
Pairing Rose Quartz and Serenity
Pairing of Rose Quartz and Serenity brings calm and relaxation. Appealing in all surface materials and finishes, the engaging combo joins easily with other mid-tones including greens and purples, rich browns, and all shades of yellow and pink.
Our Supreme towels in Pink and Sky have been referenced in The Design Sheppard blog as representing the Pantone duo nicely. We completely agree!
We’ve put together a selection of coordinating and complementing Supreme towel shades to enhance the Pantone palette.
We’d love to hear your thoughts on the Pantone Of The Year.
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