AW18 Photoshoot: Behind the Scenes

Sunshine beams through the open glass window panes, which replace the standard brick walls found in a home, of the location space. The modern building is open-plan with a design aesthetic that is an edgy take on Scandinavian design. Deep mahogany wooden feature walls, paired with dark navy walls, create a cosy yet modern atmosphere. A perfect fit for a winter collection.

Shoot days are full of excitement, anticipation and movement. It is an atmosphere that we thrive in, a dynamic setting which gets the creative ideas flowing and adrenaline pumping.

Boxes are unpacked. Product is steamed and ironed. The bed is dressed. Lighting is set. Camera is in position. It is time to call Action!

Our NEW AW18 range draws from a wonderful array of inspiration. Featuring beautiful rust tones, and icy silver hues, this new collection creates a warm wintery feel in the home effortlessly.

We love the idea of layering up. Creating a space which you can snuggle up in and enjoy Christmas films and hot cocoa. Combining knitted, cotton and cashmere textures, and collaborating multiple tones, it is easy to create a Winter retreat. Thus, our winter photoshoot inspiration.

For this photoshoot we wanted to incorporate as much warmth as possible – there is no better feeling then getting into a warm bed when there is ice greeting the grass overnight! Our winter warmers come in the form of knitted throws the year. Our Agnes throw in Rust, and our Oslo throw in Ecru, embrace autumnal hues and high quality materials.

Silver is our colour of the season. The beautiful icy tones of our 300TC Sateen Stripe bed linen, coordinated with our premium 900TC Sateen Plain Dye, create a bedroom fit for a Winter Queen. Against the warm mahogony wall, paired with brass and concrete décor, the bed linen sings and instantly becomes the main focus of your bedroom – rightly so.

To add a pop of colour, we decided to incorporate our luxurious Jaipur Throw in Magenta. A simple way to lift the intricate detail.

Don’t just take our word for it though, look at how cosy our beautiful model Lara looks inside this bed of dreams!

Need some more inspo? Take a look at some other ways to make your home a winter haven this year.

 
 

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